a.gif THE MARKETING PLAN

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THE MARKETING PLAN
Marketing plays a vital role in successful business ventures. How well you market you business, along with a few other considerations, will ultimately determine your degree of success or failure. The key element of a successful marketing plan is to know your customers — their likes, dislikes, expectations. By identifying these factors, you can develop a marketing strategy that will allow you to arouse and fulfill their needs.. read more...


a.gif Basic General Enterprising Tendencies (GETs)

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Basic General Enterprising Tendencies (GETs)
• Believe they can act on or interact with their environment
• Are sensitive to opportunities and needs
• Can set goals and make plans to realize ideas
• Are pre-disposed to persevere, be self-reliant and maintain their motivation
• Take calculated risks to facilitate the implementation of plans. read more...