๐Ÿ‘‰ MARKETING STRATEGIES FOR YOUR BUSINESSโœ…

MARKETING STRATEGIES FOR YOUR BUSINESS

Marketing is a complex subject but one of the most important contributing factors to the success of your business. Without customers there are no sales and therefore no profits.

An effective marketing strategy will be the cornerstone of your success as an entrepreneur. The classic elements included in the marketing strategy revolve around what is known as the 4 โ€œPsโ€: Product, Price, Promotion and Place. However, before addressing these elements you must clearly defining the need you wish to fulfill with the product or service you are offering, the target market you are going to reach and your marketing objectives. Finding the market need and developing a service or product to fill the gap in the market place will be key to your overall strategy.

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Situation Analysis

Finding the need

You must do your homework to find the need or market opportunity upon which you want to base your business. Although the process may begin with assumptions you are making about the market, you need to support your idea with data through market research. Research will help to confirm or challenge your idea of who your best customers are and what they are seeking in a product or service.

Competitive analysis

The next step is to take a close look at your competition. This is a very important step in the process of defining your marketing strategy. You need to know what you are up against in terms of competition. The factors you need to examine include:
๏‚ง Who can you expect to compete with?
๏‚ง What market need do they fulfill?
๏‚ง What are the specific attributes of the product or service they fulfill?
๏‚ง V At what price do they offer their products or service?
๏‚ง What has been the key to their success in the marketplace?

You need to examine each of these factors in order to be able to clearly differentiate your product or service in the market. After competitive analysis the next step is to define the target market.

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The target market

A target market is defined as a relatively homogeneous group of potential customers. Your business can target either consumers or other businesses. Regardless, you are trying to reach individuals who are either making a buying decision on their own behalf or on the behalf of the organization for which they work. It is very important to know who these individuals are and how they are motivated to make buying decisions. To define your target market you should consider the following variables:
๏‚ง demographics-age, gender, income, occupation, education
๏‚ง geographic-where they live or are located
๏‚ง psychographics -lifestyle characteristics including activities, interests and opinions

Marketing Objectives โ€“ The Four โ€œPsโ€

In order to ensure that your business is on the track, you must set out objectives for your efforts. At their most basic, these objectives should include a forecast for your sales for your first year in business and projected growth for the years thereafter. These forecasts will be based on the results of your business to fulfill the demand.

The product.

Clearly define the product or service you are providing including a description of the market need you are satisfying. List the specific attributes of your product and service and focus on what is unique about it in the marketplace. By focusing on your unique marketing proposition, you will be able to clearly differentiate your product or service.

Price

Once your product is defined you must set a competitive price for it. A number of factors come into play when setting your price. You must look at the competitive environment and what your competition is charging. As well, you must consider the price your market can bear by referring back to the market research you undertook. You must also make sure that the price you will charge is one that is profitable for you.

Place

Place refers to your distribution strategy which includes your business location and how you will distribute your product or service. Distribution options include:
๏‚ง personal selling โ€“ usually most appropriate when you are reaching other businesses
๏‚ง wholesalers โ€“ who will in turn sell the product to retailers who reach end consumers
๏‚ง mail order โ€“ fulfilled either by you in your place of business or through a mail order house you retain
๏‚ง retail stores โ€“ where you contact retailers directly rather than going though a wholesaler
๏‚ง sales agents โ€“ where you hire someone to sell your product and you pay them a commission

Regardless of which option is appropriate for your business, the key is to ensure that your end customers can easily access your product or service.

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Promotion

This is the element of your marketing strategy where you communicate to your target market to make them aware of the product or service you are offering.

There are number of ways or tactics to reach your market including:
๏‚ง Advertising through various media including television, radio, newspaper, magazine and outdoor (billboards, bus boards, and transit shelters);
๏‚ง Direct mail;
๏‚ง Personal selling;
๏‚ง Telemarketing;
๏‚ง Publicity; and
๏‚ง Point of purchase advertising.

Budget/Plan

Establishing a plan of action for the marketing strategy will increase the likelihood of actually implementing and achieving your goals.

Clearly outlining month to month activities will allow you to budget for the expenses involved and will help you in predicting revenues.

Outlining your specific objectives related to promotional activities and develops a promotional mix-spending calendar.

Budget

A budget is a formal statement of the financial resources set aside for carrying out specific activities in a given period of time.

It helps to co-ordinate the activities of the organization, e.g. the advertising or sales force budget.

Budgetary control

- A control technique whereby actual results are compared with budgets.
- Any differences (variances) are made the responsibility of key individuals who can either exercise control action or revise the original budget.

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Advantages of budgeting and budgetary control

- Compels management to think about the future, which is probably the most important feature of a budgetary planning and control system. Forces management to look ahead, to set out detailed plans for achieving the targets for each department operation and (ideally) each manager to anticipate and give organization purpose and direction.
- Promotes coordination and communication.
- Clearly defines areas of responsibility. Requires managers of budget centers to be responsible for achievement of budget targets for the operation under their personal control.
- Provides a basis for performance appraisal (variance analysis). A budget is basically a yardstick against which actual performance is measured and assessed.
- Enables remedial action to be taken as variances emerge.
- Motivates employees by participating in the setting of budgets.
- Improves the allocation of scarce resources.
- Economizes management time by using the management by exception principle.

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Problems in budgeting

- Budgets can be seen as pressure devices imposed by management, thus resulting in bad labour relations and inaccurate record keeping.
- Department conflicts may arise due to disputes over resource allocation and departments blaming each other if targets are not attained.
- It is difficult to reconcile personal/individual and corporate goals.
- Waste may arise as managers adopt the view, โ€œwe better spend it or we lose itโ€. This is often coupled with โ€œempire buildingโ€ in order to enhance the prestige of the department.
- There may be a conflict of interest on responsibility versus controlling, i.e. some costs are under the influence of more than on person, e.g. power costs.
- Managers may over-estimate costs so that they will not be blamed in the future should they overspend.

Characteristics of a budget

A good budget is characterized by the following:
โ€ข Participation: involve as many people as possible in drawing up the budget.
โ€ข Comprehensiveness: embrace the whole organization.
โ€ข Standards: base it on established standards of performance.
โ€ข Flexibility: allow for changing circumstances.
โ€ข Feedback: constantly monitor performance.
โ€ข Analysis of costs and revenues: this can be done on the basis of product lines, department or costs centers.

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Budget organization and administration

In organizing and administering a budget the following characteristics may apply:

(a) Budget centers: Units responsible for the preparation of budgets. A budget center may encompass several costs centers.
(b) Budget committee: This may consist of senior members of the organization, e.g. departmental heads and executives (with the managing director as chairperson). Every part of the organization should be represented on the committee, so there should be a representative from sales, production, marketing and so on. Functions of the budget committee include:
- coordination of the preparation of budgets, including issue of manual
- issuing of timetables for preparation of budgets
- provision of information to assist budget preparations
- comparison of actual results with budgets and investigation of variances
(c) Budget officer: Controls the budget administration by: liaising between the budget committee and managers responsible for budget preparation; dealing with budgetary control problems; ensuring that deadlines are met; educating people about budgetary control.
(d) Budget manual: This document charts of the organization; details the budget procedures; contain account codes for items of expenditure and revenue; timetables process and clearly define the responsibility of persons involved in the budgeting system.

๐Ÿผ Other interesting posts;-๐Ÿ™‰

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๐Ÿ“ฐ Recommended Posts๐Ÿ‘‡

๐Ÿ“Œ THE MARKETING PLAN

Marketing plays a vital role in successful business ventures. How well you market you business, along with a few other considerations, will ultimately determine your degree of success or failure. The key element of a successful marketing plan is to know your customers — their likes, dislikes, expectations. By identifying these factors, you can develop a marketing strategy that will allow you to arouse and fulfill their needs…..continuing....

๐Ÿ‘continue to read about ๐Ÿ‘‰THE MARKETING PLANโœ”

๐Ÿ“Œ A scraper wife

Wife: Am nearly 45 yrs old and one of your friends still finds me attractive !….continuing....

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๐Ÿ“Œ How to calm down

Breathe Deeply Though it is an old and repeated technique, nevertheless it really works well. Comfort yourself in a relaxing position and take a deep breath. Hold your breath and start releasing slowly. As your breath leaves you, assume as though you are breathing out fire. To feel the fire exiting from within you, place your hand underneath your nose. Exercise Exercising is, indeed, the best technique for calming down. Move out and indulge yourself into vigorous aerobic exercises for a longer duration than normal to release the pain and anger within you. Also, you can take up running as all it matters is finishing the run rather than worrying about the reasons for your stress. Push yourself against the barbell or the fitness equipment. This would help your mind to focus on nothing else, but finishing the exercise. Close Your Eyes Gently close your eyes and retreat from the present world going deeper and deeper. Let those drops moisten your eyelids helping you regain your equilibrium. You will gradually get back your balance and proper focus. Move Outdoors Whenever you are in an agitated mood, give yourself an hour to indulge into the beauty of the nature. Whether you are angry, opinionated, cynical or uptight, you will soon return home as a relaxed person. Engage yourself into some activities, say walking, biking, running or swimming, in order to clam yourself down. Find Your Way To Water All you guys, who had assumed water to be only a thirst quencher, think again! The various healing and mood effects of water can do wonders to calm you quickly. So, the next time whenever you are over aroused, drink a big glass of water every hour. Besides, you can take a walk along the water, take a look at it or listen to it. If possible, throw yourself into it by going for a bath or swim. Step Back Take a step back and observe the world that you are living in. Lift your head up and look at the stars in the sky. Realize the number of stars filled with many planets just like one of ours. Compare your problem with one of those twinkling stars? Probably, it is just a fight between two ants. In the event of so many serious problems, yours would not seem as a big deal. All it requires is some framing of things and events here and there. And voila! You'll have the solution to your problem in a few moments….continuing....

๐Ÿ‘continue to read about ๐Ÿ‘‰How to calm downโœ”

๐Ÿ“Œ Developing Business Ideas and Opportunities

You may have considered the prospect of starting your own business many times before. The thought of being your own boss โ€“ calling the shots, being responsible for your own financial rewards โ€“ is very alluring. You may have had the drive, the experience, and the financial resources necessary to succeed. The only thing stopping you were figuring out what type of business you should start…..continuing....

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๐Ÿ“Œ Bible books connection story

"I went to๐Ÿ˜Genesis hotels through๐Ÿ˜ŠExodus road. On the way, I saw ๐Ÿ˜€Leviticus recording the๐Ÿ˜ƒNumbers of people at๐Ÿ˜ƒDeuteronomy, while๐Ÿ˜ƒJoshua was waiting at the Beautiful gate for๐Ÿ˜Judges to see๐Ÿ˜„Ruth calling loudlyโ˜บ"Samuel, Samuel". At a stage, the first and second๐Ÿ˜ƒKings of๐Ÿ˜ŠChronicles were coming to visitโ˜บEzra,๐Ÿ˜„Nehemiah and๐Ÿ˜Esther for the misfortune of ๐Ÿ˜ฏJob their brother. They started singing๐Ÿ˜’Psalms and teaching children๐Ÿ˜„Proverbs concerning๐Ÿ˜„Ecclesiates and๐Ÿ˜„Songs of Solomon. This coincided with the period that๐Ÿ˜Isaiah was engaged in๐Ÿ˜ŠJeremiah's๐Ÿ˜‚Lamentations together with๐Ÿ˜„Ezekiel and๐Ÿ˜ƒDaniel their friend. By that time๐Ÿ˜ŠAmos and๐Ÿ˜„Obadiah were not around. Three days later,๐Ÿ˜Hosea,๐Ÿ˜ƒJoel and๐Ÿ˜ Jonah traveled in the same ship with๐Ÿ˜„Micah and๐Ÿ˜ŠNahum to Jerusalem.๐Ÿ˜„Habakkuk then visited๐Ÿ˜ƒZephaniah who introduced him to๐Ÿ˜ƒHaggai a friend of๐Ÿ˜ƒZechariah whose cousin is๐Ÿ˜ŠMalachi. Immediately after the tradition,๐Ÿ˜ŠMathew,๐Ÿ˜Mark,๐Ÿ˜ƒLuke and๐Ÿ˜„John got involved in ๐Ÿ˜Acts of the ๐Ÿ˜„Romans who were behaving like the ๐Ÿ˜1st Corinthians group because the 2nd Corithians group were always at loggerheads with the ๐Ÿ˜€Galatians n ๐Ÿ˜Ephesians.At that time too, they realized that the โ˜บPhilippians were close to the ๐Ÿ˜ƒColossians, suggested the first ๐Ÿ˜ƒThessalonians visit and that on their second ๐Ÿ˜ƒThessalonians visit they should first of all see the first and second of ๐Ÿ˜ŠTimothy brothers who had gone to the house of๐Ÿ˜ƒ Titus to teach โ˜บPhilemon his younger brother how to read and write in ๐Ÿ˜„Hebrew. On hearing this, ๐Ÿ˜ŠJames asked ๐Ÿ˜ƒPeter twice to explain to him how the three ๐Ÿ˜„Johns have disclosed to Jude the ๐Ÿ˜Revelations of this journey.๐Ÿ’"….continuing....

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๐Ÿ“Œ Things are always not they seem

๐ŸŒฝ๐ŸŒฝTHINGS ARE NOT ALWAYS WHAT THEY SEEM
A guy met one of his school mates several years after school and he could not believe his eyes; his friend was driving one of the latest sleek Mercedes Benz cars. He went home feeling awful and very disappointed in himself. He thought he was a failure.
๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ
What he didn't know was that his friend was a driver and had been sent on an errand with his boss's car!
๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ
Rosemary nagged her husband always for not being romantic. She accused him of not getting down to open the car door for her as her friend Jane's husband did when he dropped her off at work.
๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ
What Rosemary didn't know was that Jane's husband's car had a faulty door that could only be opened from the outside!
๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ
Sampson's wife went to visit one of her long time friends and was very troubled for seeing the 3 lovely children of her friend playing around. Her problem was that she had only one child and have been struggling to conceive for the past five years.
๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ
What she didn't know was that one of those children who was the biological child of her friend had sickle cell and had just a year to live; the other two are adopted!
๐ŸŒฝLife does not have a universal measuring tool; so create yours and use it.
๐ŸŒฝLooking at people and comparing yourself with them will not make you better but bitter.
๐ŸŒฝIf you knew the sort of load the camel carries, you wouldn't ask why it takes those gentle strides.
๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ
So be thankful to God for what you have and enjoy it. You never know, someone may earnestly be praying for what you don't appreciate but take for granted.
๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ๐ŸŒฝ
GOD BLESS US WITH MUCH MORE AS WE APPRECIATE WHAT WE ALREADY HAVE๐Ÿ™….continuing....

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๐Ÿ“Œ Ways of how not to argue

Enhance your listening skills. It will make you less defensive and allow you to analyze the statement of other person deeply. You should listen to the other person with patience and give a logical approach to the same. Let the other person complete what he/she wants to say. Once he/she is done, give your feedback. This would allow both of you to lay forward your view point. However, make sure that whatever is said is logical and pertains to the present situation.n Never think that you are always right. If people have been correcting you time and again, know that there is some problem which lies inside you. Accept that you have a problem of arguing on small issues and work on it to exclude the same from your behavior. Accepting your weakness will strengthen your relationship. Also, ask them to help you come out of the problem. Inculcate understanding in yourself. Instead of thinking about your own issues, try to understand the other person's views, feelings, state of mind, etc. This will help you to talk calmly and make the relationship a strong one. After understanding the other person, your approach will not be illogical or defensive. The feedback will be based on the feelings of both the people and not only yours. Introspect yourself and increase your self control power. Also, be aware of the place and people around before heading towards an argument. A couple must never involve in the argument in front of their children. It may have a bad impact on them. Respect each other to share great relationship. Similarly, indulging in a heated argument in a public place such as a mall or cinema hall would make people think of you as uncivilized. Be positive in your thinking. It will exclude negativity from inside and you will have a healthy approach towards any issue. If you have positive nature, you will never get involved in any kind of argument. Do not make excuses and be truthful. Improve yourself rather than giving explanation all the time…..continuing....

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๐Ÿ“Œ I hope everybody will reflect on this

1. If you are SINGLE and keep on saying "I DON'T TRUST MEN OR WOMEN!" Remember your mates are getting married every Saturday. Let me ask you, are they marrying spirits? Wise up!….continuing....

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๐Ÿ“Œ Understanding Entrepreneurs and Entrepreneurship

There is no clear consensus among entrepreneurship specialists on the definition of the word โ€˜entrepreneurโ€™ or that of its derivative, 'entrepreneurship'. While some people would treat small business owner managers and entrepreneurs as synonymous, the bulk of the entrepreneurship specialists attempt to draw a distinction between them. This distinction is central to an understanding of the meaning of 'entrepreneur'. We proceed to look at the definitions of these terms with a view to delineating the differences among them…..continuing....

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๐Ÿ“Œ How to make people like you

Don't criticize, condemn or complain. Give honest, sincere appreciation. Arouse in the other person an eager want. Become genuinely interested in other people. Smile. Remember that a manโ€™s name is to him the sweetest and most important sound in any language. Be a good listener, encourage others to talk about themselves. Talk in terms of the other mans interest. Make the other person feel important and do it sincerely….continuing....

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๐Ÿ“Œ How to be charismatic

Relax Your Way To The Top If you are looking to be charismatic, then the first and foremost thing that you have to do is to actually learn to relax. Some people try too hard to be charismatic, but only end up making a fool of themselves. This is not something that you would want to do. So, in order to work on your charisma, learn from the mistakes of others and relax. When you master the art of relaxing in a social setting, you automatically exude charisma. It's a known fact that people love to be around people who are calm and composed. Learn to channelize peace and tranquility to everyone you know and meet. This will help you seem extremely calm and a lot more attractive. With a personality of this sort, apart from wanting to be with you, people may even aspire to be like you. Confidence Concerns While being confident can be easily mistaken for being charismatic, there is a very distinct difference between being confident and being charismatic. Charisma is that quality that makes you seem like you have an extremely attractive personality, and confidence is that quality that adds to your charisma. Appearing confident can make you seem extremely charismatic, because your confidence apart from acting like a magnet will also help put the others around you at ease and create in them a desire to be around you. Here, however, you will have to take a lot of care to stay away from going overboard, because while confidence is one thing, overconfidence is a different thing altogether and it's that one quality that no one can really be fond of. Dish Out Attention In order to seem charismatic, it is important to listen and pay attention. When you manage to do this your charisma quotient automatically reaches new heights. You can pull off attention tactics by simply listening to what people have to tell you and talk as less as possible. However, when you actually do talk, make sure you talk sense and make sure the words that are coming out of your mouth are the kind of words that the other person would want to listen to. Make it a point to smile while you are talking. This will help add quite a lot of appeal to your personality. Be Considerate You are truly a considerate person when you treat others around you just the way you would want to be treated. You wouldn't want to be discriminated against under any grounds, so then there is no reason why you should treat one person differently from the other. Exercise this behavior pattern in your day-to-day life and watch how people are attracted to you like bees are to honey…..continuing....

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๐Ÿ“Œ Thanking God

๐Ÿ‘๐Ÿ‘THANKING GOD ๐Ÿ“–….continuing....

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๐Ÿ“Œ Interesting story for new year

Ezra and Thomas joined a company together a few months after their graduation from university.

After a few years of work, their Manager promoted Ezra to a position of Senior Sales Manager, but Thomas remained in his entry level Junior Sales Officer position.

Thomas developed a sense of jealousy and disgruntlement, but continued working anyway.

One day Thomas felt that he could not work with Ezra anymore.

He wrote his resignation letter, but before he submitted it to the Manager, he complained that Management did not value hard working staff, but only promoted only the favoured!

The Manager knew that Ezra worked very hard for the years he had spent at the company; even harder than Thomas and therefore he deserved the promotion.

So in order to help Thomas to realize this, the Manager gave Thomas a task.

โ€œGo and find out if anyone is selling water melons in town?โ€

Thomas returned and said, "yes there is someone!"

The Manager asked, "how much per kg?"

Thomas drove back to town to ask and then returned to inform the Manager; "they are 13.50 per kg!"

The Manager told Thomas,

"I will give Ezra the same task that I gave you. Please pay close attention to his response!"

So the Manager said to Ezra, in the presence of Thomas;

โ€œGo and find out if anyone is selling water melons in town?โ€

Ezra went to find out and on his return he said:

"Manager, there is only one person selling water melons in the whole town.

The cost is 49.00 each water melon and 32.50 for a half melon.

He sells them at 13.50 per kg when sliced. He has in his stock 93 melons, each one weighing about 7kg.

He has a farm and can supply us with melons for the next 4 months at a rate of 102 melons per day at 27.00 per melon; this includes delivery.

The melons appear fresh and red with good quality, and they taste better than the ones we sold last year.

He has his own slicing machine and is willing to slice for us free of charge.

We need to strike a deal with him before 10am tomorrow and we will be sure of beating last year's profits in melons by 223 000.00.

This will contribute positively to our overall performance as it will add a minimum of 3.78% to our current overall sales target.

I have put this information down in writing and is available on spreadsheet.
Please let me know if you need it as I can send it to you in fifteen minutes."

Thomas was very impressed and realized the difference between himself and Ezra.
He decided not to resign but to learn from Ezra…..continuing....

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๐Ÿ“Œ Advice for knowledge

Advice just for knowledge…..
1. Have a firm handshake.
2. Look people in the eye.
3. Sing in the shower.
4. Own a great stereo system.
5. If in a fight, hit first and hit hard.
6. Keep secrets.
7. Never give up on anybody. Miracles happen
everyday.
8. Always accept an outstretched hand.
9. Be brave. Even if you're not, pretend to be. No
one can tell the difference.
10. Whistle.
11. Avoid sarcastic remarks.
12. Choose your life's mate carefully. From this
one decision will come 90 per cent of all your
happiness or misery.
13. Make it a habit to do nice things for people
who will never find out.
14. Lend only those books you never care to see
again.
15. Never deprive someone of hope; it might be
all that they have.
16. When playing games with children, let them
win.
17. Give people a second chance, but not a third.
18. Be romantic.
19. Become the most positive and enthusiastic
person you know.
20. Loosen up. Relax. Except for rare life-and-
death matters, nothing is as important as it first
seems.
21. Don't allow the phone to interrupt important
moments. It's there for our convenience, not the
caller's.
22. Be a good loser.
23. Be a good winner.
24. Think twice before burdening a friend with a
secret.
25. When someone hugs you, let them be the first
to let go.
26. Be modest. A lot was accomplished before
you were born.
27. Keep it simple.
28. Beware of the person who has nothing to
lose.
29. Don't burn bridges. You'll be surprised how
many times you have to cross the same river.
30. Live your life so that your epitaph could read,
No Regrets
31. Be bold and courageous. When you look back
on life, you'll regret the things you didn't do
more than the ones you did.
32. Never waste an opportunity to tell someone
you love them.
33. Remember no one makes it alone. Have a
grateful heart and be quick to acknowledge those
who helped you.
34. Take charge of your attitude. Don't let
someone else choose it for you.
35. Visit friends and relatives when they are in
hospital; you need only stay a few minutes.
36. Begin each day with some of your favourite
music.
37. Once in a while, take the scenic route.
38. Send a lot of Valentine cards. Sign them,
'Someone who thinks you're terrific.'
39. Answer the phone with enthusiasm and energy in your voice.
40. Keep a note pad and pencil on your bed-side
table. Million-dollar ideas sometimes strike at 3
a.m.
41. Show respect for everyone who works for a
living, regardless of how trivial their job.
42. Send your loved ones flowers. Think of a
reason later.
43. Make someone's day by paying the toll for
the person in the car behind you.
44. Become someone's hero.
45. Marry only for love.
46. Count your blessings.
47. Compliment the meal when you're a guest in
someone's home.
48. Wave at the children on a school bus.
49. Remember that 80 per cent of the success in
any job is based on your ability to deal with
people.
50. Don't expect life to be fair…..continuing....

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๐Ÿ“Œ How to overcome fear

Understand Your Fear Try to understand why you fear or what causes you to fear. Only when you have identified the source of your fear can you start on the process of overcoming it. You can start by listing all your fears on your notepad and then striking them off once you have overcome them. Breathe Deep Taking deep breaths when you are scared or worried helps you relax to a great extent. Make sure that you exhale longer than you inhale. Fear will automatically reduce since you will also calm down. This can also help you to think things out effectively. Breathing exercises can be practiced during meditation. Chalk Out A Plan & Be Positive Always have a plan for situations which may not bring you certain results. For instance, you may be afraid to attend an interview in fear of being rejected. You may also fear a date for similar reasons or may feel scared about losing your job as you do not know how life will be after that. But in all these situations, you can chalk out a plan beforehand, a plan which will bring you favorable results and thus kill all fears. Though plans do not work always, a positive attitude always does, therefore think positive in every walk of life. Confront Your Fears Many people are scared of something specific, like being in the dark or driving or swimming. If you too fall in the same category, make it a point to learn the thing that you fear doing. Even if you fail once or twice, don't give up on your hope and practice hard to overcome your fear. Switch off the lights when you are alone in a room and see what happens. You can be assured that nothing is going to attack you! Once when you have confronted your fear by actually performing the same thing that you fear, you will successfully kill your fear. Boost Up Confidence Sometimes, fear is the result of extreme low belief in oneself and low confidence. Practice exercises which help to boost self confidence. For example, you can stand in front of the mirror and pretend to speak to a stranger, so that you do not have to fear mingling with a new group of people the next time you come across one. This exercise can also help you overcome stage fright. Seek Medical Help If nothing seems to be working for you and you still feel intermittently scared, there is no harm in seeking medical help, for who knows, after a couple of sessions, you might actually be able to ward off your fear. Nowadays, there are psychiatrists who help people to overcome their fear and shortcomings. However, resort to this, only when all the above have failed…..continuing....

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๐Ÿ“Œ How to become smarter

Exercise Your Brain Just like you workout to build and strengthen your muscles, your brain, too, requires proper exercises to sharpen itself. Often, it is assumed to be a useless body part, but this is not true. As such, whenever you are engaging yourself in some activities, you are exercising your brain. Consider practicing activities, such as puzzles, crafts, reading, painting, gardening, and other recreational activities that will refresh and rejuvenate you and your mind, in particular. Read Quality Books Most of us love reading. But we often end up reading fiction, suspense, or romantic books. However, these books do not mentally stimulate us. So, if you really want to improve your thinking and writing skills, pick up books that force you to really focus. Read a classic novel that changes your perspective towards this world and exposes you to precise, elegant English. Do not feel shy to pick up new words and find their meanings. This, in turn, will make you smarter with a more comprehensive vocabulary. Make reading fun as well as useful. Avoid The Idiot Box What do we do after a long tiring working day? Pick up a bag of chips and a can of cola only to land up in front of the television. Though there is no problem with refreshing yourself while watching a reality or a talk show, it doesn't really put your mental capacity into use. Further, watching television continuously does not relax you, instead, it exhausts you. Hence, pick up a book or magazine when you want to relax. Or, switch off the idiot box when you have friends or acquaintances around and indulge in a conversation instead. Learn A Foreign Language Researches indicate that learning an unknown foreign language boosts brain power. Quite smart, indeed, right! Learning and understanding the foreign culture through the language induces your brain to implement its muscles. Identify Your Qualities All of us have had our share of several idols and dream jobs during childhood. A scientist, a social worker, an airhostess, a 40-wheel lorry driver, an astronaut, or even a rock star! But, in reality, how many of us are really able to convert our childhood dreams into a reality? Probably, just one out of hundred. That's because to move onto their paths, we need to understand the values, commitment, and endless efforts to meet the requirements and achieve our goals. However, this should not be mixed with our idols. For if we try to imitate our idols, we will only land up making a fool out of ourselves and not creating a niche amongst the rest. Hence, it is important to identify your qualities and be yourself rather than being others…..continuing....

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๐Ÿ“ฐ Recent Posts๐Ÿ‘‡

A Take lots of "BEER" during lent

A parish priest said during _40_ days of Lent we should take lots of Beer._….continuing....

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A STORY: King and young boys

An aging King realized that if he died he has no one to take over the throne. He decided to adopt a son…..continuing....

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A Remember this things in your life

3 things in life that never come back when gone:
-โŒšTime
-๐Ÿ‘…Words
-๐Ÿ’ŽOpportunity….continuing....

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A Having a best friend

A story tells that two friends were walking through the desert. During some point of the journey they had an argument, and one friend slapped the other one in the face…..continuing....

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A Take me back to the old path

Take me back to the old Paths, when Moms were at home.
Dads were at work.
Brothers went into the army.
And sisters got married BEFORE having children!
Crime did not pay; Hard work did;
And people knew the difference.

Moms could cook; Dads would work;
Children would behave…
Husbands were loving; Wives were supportive; and children were polite.

Women wore the dresses; and Men wore the trousers.
Women looked like ladies;Men looked like gentlemen; and children looked decent.

People loved the truth, and hated a lie;
They came to church to get IN, Not to get OUT!

Hymns sounded Godly; Sermons sounded helpful;
Rejoicing sounded normal; and crying sounded sincere.
Cursing was wicked; Drinking was evil; and divorce was unthinkable.

We read the Bible in public; Prayed in school;
And preached from house to house.
To be called a Christian was worth living for;
To be called a traitor was a shame!

Sex was a personal word. Homosexual was an unheard of word, And abortion was an illegal word.

Preachers preached because they had a message; and
Christians rejoiced because they had the VICTORY!….continuing....

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A Balance Sheet of life

Birth is your
Opening Stock.

What comes to you
is
Credit.

What goes from you
is
Debit.….continuing....

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A Developing Business Ideas and Opportunities

You may have considered the prospect of starting your own business many times before. The thought of being your own boss โ€“ calling the shots, being responsible for your own financial rewards โ€“ is very alluring. You may have had the drive, the experience, and the financial resources necessary to succeed. The only thing stopping you were figuring out what type of business you should start…..continuing....

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A I love this interpretation of Prayer

What is a prayer?
Prayer doesn't just happen when we kneel or put our hands together and focus and expect things from God.
Thinking positive and wishing good for others is a prayer.
When you hug a friend.
That's a prayer.
When you cook something to nourish family and friends.
That's a prayer.
When we send off our near and dear ones and say, 'drive safely' or 'be safe'…..continuing....

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A Factors of Life

factor of life.
1. be grateful for what you have….continuing....

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A WHAT A MESSAGE

"A certain gentleman walked into a hotel and after perusing through the menu ordered for some food. After about 20 mins another group of gentlemen walked in and ordered for theirs…..continuing....

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A Lol ๐Ÿ˜‚ X-Mass is Jesus Birthday ๐ŸŽŠ not yours

Girl: Boo Xmas is approaching.
Boy: Thanks for reminding me. Can't wait.
Girl: Get me a Tablet for Xmas.
Boy: Really?
Girl: Yeah.
Boy: Paracetamol or Vitamin C?
Girl: I mean Samsung Tablet baby
Boy: Relax!! It's Jesus Birthday not yours!….continuing....

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A The powerful prayer

A Priest has just requested that this be shared, kindly reflect on it. Thanks….continuing....

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A Short love story

SHORT LOVE STORY 1.I stood at the bus stop near the National bank with my earphones on.The Egerton welfare bus had taken long beforearriving.I kept on glancing side from side and watched people walk in diffrent direction with least interest.Just then, a cute lady came talking over the phone towards me.The smile she put on her face was heartmelting.She was fairly tall with long silky black hair thattouched almost the middle of her back, her eyes were shiny and attractive.I stared in her direction as she leisurely paced towards me.As she approached where i was standing, i quickly turned to my phone and started pressing it aimlessly in pretence.She walked passed me without throwing aglance!Just then, the bus screeched into the parking lot hooking loudily to alert those students whowere unware.As i climbed the second step in the bus, a thought came to me,"i will not be able to see this woman again, what the hell! This is a God given chance"I climbed down from the bus and paced in the direction of where she was walking.I stretched my neck over the crowded street and saw her black hair sway from side to side as she leisurely walked.I followed her at a safe distance admiring her figure from behind.I wasnt worried getting to school late. No.Just then, she pulled herself to a bookstall and started glancing at the books as she read the cover.I moved there,and pretended i wanted to buy a book. As she did, i went through the books picking a book after the other, read the cover and droppd it back to the stall.She accidentally touched a pile of books at the edge of the stall and in one fall,the books wentdown like an avalanche.I bent down assisted her to rearange the books back as our eyes met for the first time.She made me to blush alittle!She then left and walked along the street briskly glancing at her phone at some point.I followed her for i didnt know why i couldnt ask her name.She glanced at the back and noticed i was tracing her.I looked left,right, here there pretending i wasnt intrestd in her.She kept on glancing at the back maybe to catch me offgaurd,and that made me uncormfortable and at some point i bent downto tie my shoe laces,or i could turn and start walking in the opposite direction.I saw her cross the street and entered the building directly opposite Easy coach booking office.I couldnt cross immediately because of the damn traffic!I made myself past the slow moving cars and dashed into the bulding.As i made my way in, i saw her enter the Lift as the door closed swiftly, indicating 6th floor.I took the stairs climbing like a racing moving star.As i arrived on the 6th floor puffing and huffing,she dashed out from a certain office and my eyes met with hers!I stood still, my heart beat increased, i was dumbfounded.She smiled as she entered the lift. I quickly thought to myself and crept inside the lift too.I mastered my courage to talk to her.We kept on sneaking quick glancing at each other making sure we dont catch each other offgaurd.I wished the lift to get stuck so we can spend alot time with her.She then pressed GF button and the lift flew down.Upto this time i had not talked to her for i hadtensed to strike a chat.Neither had she.As the lift touched the ground floor,her phonerang but she didnt recieved.She paced towards the other side of the streetpeherps to catch a Mathree to her hood.As she crossed, an over speeding car raced towards her.I shouted pointing towards the car and ran to her.She had seen it and paced to the other side of the road!I saw the car directly towards me.People started to shout and screamed.The car hooted continously.I tried to pace,bt it was too late, the silver coloured roaring subaru was about to hit me when my 6AM morning prayer alarm went a burst!What a nightmare!Enjoy yo week guys. Love u…..continuing....

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A Business Market Research

โ€ข How will people behave regarding a particular topic, habit, activity, decision or business?
โ€ข Will my idea work? Can I sell my product or service to make money
โ€ข What marketing tools will be most effective?
โ€ข How much product or service can I sell?
โ€ข Is there a need for more new products or services?….continuing....

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A Business Concept and Idea Development

In order to market your product or service, you will want to be very clear about what it is that your business actually does or has to offer. You should be able to quickly and accurately describe your business concept in just a few sentences…..continuing....

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A 75 Biblical reasons why you should not drink alcohol

1) Genesis 9:20-26 - Noah became drunk; the result was immorality and family trouble…..continuing....

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A STORY: Keep my shirt clean

Two guys were drinking in a bar.
As they were drinking, they started arguing, one guy pounce on his friend and started
beating him.
.
After a long beating he realised that his friend was no longer breathing, he already died instantly.
Then the guy started running with his
shirt full of blood.Those who were
watching the fight started chasing him.
.
He ran to the house of a Christian man, knocked and said,
"Can u please hide me, i have killed a person and people are chasing me."
.
The Christian man replied ,
"Where am i going to hide you in my one room
apartment?"
The muderer said "There is no time to
waste here, just think of anywhere you
can hide me."
.
After a long thinking, the Christian man
said to the murderer,
"Give me your shirt and take my shirt but remember to keep my shirt clean"
They exchanged their shirts.Then as
soon as the Christian man opened the
door, people started beating him and
was badly injured that he was taken to
the police station.
From police station, the case was taken
to court and the man was found guilty of
murder and was sentenced to death.
.
The real murderer was safe at home but
was feeling so guilty that he ran to the
Court and said,
"Can you please release that innocent man, am the real murderer".
.
The judge replied "unfortunately it's too
late, the man is already hanged at last".
He ran to the police where the man was
hanged and for sure he
found him dead hanging.
.
He knelt down and cried his eyes out and said to himself, " You paid for my crime"
He remembered the Christian's last
words:
"KEEP MY SHIRT CLEAN !!!"
That's how the murderer repented and
became a christian!
.
MORAL OF THE STORY ;
This is what Jesus did for us. He died for
the crime he did not commit on the cross of Calvary.
Now if you are thankful with what Jesus
did for you, Appreciate Him by just sharing
๐Ÿ™๐Ÿป๐Ÿ™๐Ÿป๐Ÿ’’๐Ÿ™๐Ÿป๐Ÿ™๐Ÿป….continuing....

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A Look what happened to this man

A married man died before he could have sex with his wife. The wife then cut off his penis and mounted it to the wall. Each night she went to the wall and satisfied herself. One day the neighbour Sipho found out what was happening. He then made a hole in the wall, removed the dead manโ€™s penis and put his own penis and waited for the lady. The lady came with a knife and said โ€œdarling, we are moving to a new house. ๐Ÿ˜‚ ๐Ÿ˜‚ ๐Ÿ˜‚ ๐Ÿ˜‚ ๐Ÿ˜‚ ๐Ÿ˜‚….continuing....

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