πŸ‘‰ Assessing the Viability of the business Ideaβœ…

Assessing the Viability of the business Idea

An Idea is not necessarily a Business Opportunity: There is one crucial difference between an idea and an opportunity. An opportunity is based on what consumers want. Many small businesses fail because an entrepreneur didn’t understand this.

Definition of an opportunity: Need, want, problem or challenge that can be addressed, solved and /or satisfied by an innovative venture or program.

Definition of an entrepreneurial idea: A specific, new way to satisfy a need or want, overcome a problem or meet a challenge.

A business opportunity is an idea PLUS the following qualities:
β€’ It is attractive to customers.
β€’ It will work in your business environment.
β€’ It can be executed in the "window of opportunity" that already exists.
β€’ You have the resources and skills to create the business, or you know someone who does and who could start the business with you.

How to evaluate a business idea

While nothing will guarantee the success of a business, a viable idea based on good research is certainly a factor for success. In order to know whether the business idea is a good one the following guidelines should be used:
~ Is the idea directly related to a market trend? Is there a target market?
~ Does it satisfy a need, want or overcome a problem?
~ Has the idea been tried before? Has it been successful?
~ What risks are associated with your idea?
~ How confident do you feel about this idea as a business venture? Why?
~ Is this the best idea available for you to pursue?

Personal Assessment

Scale of entry

Ideally, inexperienced entrepreneurs should start new businesses with the least risk, which usually means the least investment and the smallest scale of entry into the market. Following this principal, many inexperienced entrepreneurs try to start their first enterprise on a part-time basis from home premises.

A preliminary assessment of the required scale of entry into the market can be made on the basis of three factors.

β€’ Volume of sales required to get started
β€’ Numbers of persons needed for that level of business (relevant for estimating wages and working capital requirements)
β€’ Amount of equipment and space needed for the required level of sales turnover

Once these three factors are determined it is possible to become more definite about the feasibility of the idea.

Personal appraisal (Is this business idea β€˜doable’ by me?)

The next step will be to consider the entrepreneurship and management requirements and your own capabilities. In short, is the idea as it is developing still β€˜doable’ to you?

This is what you need to think about when assessing yourself.

β€’ The entrepreneur is responsible for finding finance for his or her business idea. There is no shortage of finance for investment in proposals that combine a market opportunity, well-planned business idea and a competent, reliable management resource

β€’ Starting, running and developing a business means forming and managing relationships with all kinds of professional people, officials, customers, suppliers and competitors outside of the enterprise. The relevant entrepreneurial competencies here are networking and relationship management, negotiating, effective communication and persuasion.

β€’ Running the business also means managing the internal workforce, if there is one – providing leadership, motivating, developing and maintaining administrative systems.

Your options for assuring that the proposed enterprise will have the required entrepreneurial and management resource are to offer yourself as the competent person or to take a partner or employee with the necessary experience and competencies. When making this decision you will have to take into account the most likely response of anyone from whom it is hoped to obtain financial support.

Is the Business Doable?

However assessing the feasibility of a business idea goes beyond factors the mentioned above. Assessment of feasibility establishes whether or not the business you propose is β€˜do-able’ before going on to the more detailed task of collecting information required to write a business plan to show how it can be sustainable and negotiating the start-up phase. There are four fundamental areas to investigate: IDEA, MOTIVATION, ABILITIES, and RESOURCES.

1. THE IDEA: The first stage of assessing whether a business idea is doable is to describe the process of producing the products or service. Is it do-able in the general sense that it requires know how and technology resources that are or could be reasonably available?

β€’ Describe the service or products and the basic operational (for example production) process.
β€’ What legal regulations will apply to the product, service or operation of the business?
β€’ Will there be any problems with trade names, patents or intellectual property?
β€’ What kind of people are your potential customers; why will they buy what you intend to offer them?
β€’ How many potential customers are there; are they easily accessible?
β€’ Will your product or service be new to the market, or is there already a supply of similar goods or services?
β€’ Is the current supply of goods or services adequate for the level of need or demand?
β€’ How much competition is there, and why should people buy from you?
β€’ Are the goods or services being supplied of a suitable quality and price for the customers you will be targeting?

2. MOTIVATION: Is your motivation strong enough? Are you prepared to face the uncertainty and learn quickly from the experience of mistakes as well as successful decisions?
β€’ Why do you want to start this business?
β€’ What psychological demands will the business put on the person who starts it?
β€’ What are you prepared to sacrifice to be successful?
β€’ Who will give you moral support when things get tough?

3. ABILITIES: Is the idea do-able by you? With your experience, know how and character, are you the right person to start and operate this scale of business? What are your weak areas and how will you overcome them?
β€’ What skills does the business demand?
β€’ What can you offer as relevant experience and skills?
β€’ Do you know your limitations as an entrepreneur in this type of business, and what you can do about them?

4. RESOURCES: How do you propose to resource the idea? Will you be able to manage the appropriate scale of entry into the market? What scale of investment and resourcing is required?
β€’ What level of technology and operational skill is required by your business idea?
β€’ What other types of resources are needed?
β€’ What kind of premises is required?
β€’ Explain if the business idea involves any special or innovative concepts or technology?
β€’ Is the required technical know how and equipment available?

So the first task is to write as much as you can about what you already know about the idea.

Why is identifying a business opportunity important?

All new ideas are not necessarily viable options. An entrepreneurial idea is necessary but not sufficient for a small business. Every idea needs to address a specific need, want or problem. It is clear that the business, while it must have commercial merit, is perhaps not the key ingredient, but rather it is the entrepreneur who can identify the market opportunity that is large enough to support a business venture

If insufficient numbers of people experience the need, want or problem, then the idea will not have enough customers or clients for it to be successful. Therefore, most new and developing entrepreneurs start with identifying an opportunity, clearly defining the opportunity and then trying to generate specific idea to respond to this opportunity.

To summarize, not all ideas for a new business have a large enough market demand to make them viable businesses.

How to assess business opportunities?

When assessing opportunities for a new business venture, consider the following questions:

1. Is this really an opportunity that would lead to a viable business venture?
2. Has it been identified by others? Have they acted upon it?
3. How long will the opportunity last? Will it support a long-term venture?
4. Do you have sufficient information to properly assess the opportunity? Is it accurate?

Once you have uncovered a business opportunity, there are two key factors to consider:

(1) Could that be a viable business for me?
Only further investigation, such as conducting a feasibility study or writing a business plan, will answer this question.

(2) Has anyone else done this before?
Your research will uncover whether or not this opportunity has been discovered before. If it has, investigate who is successful at it to find out what they are doing right and if there is any room for you to do it better. You need something to differentiate your business from the competition. This is a critical part of deciding whether or not this idea will make a viable business.

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A Short love story

SHORT LOVE STORY 1.I stood at the bus stop near the National bank with my earphones on.The Egerton welfare bus had taken long beforearriving.I kept on glancing side from side and watched people walk in diffrent direction with least interest.Just then, a cute lady came talking over the phone towards me.The smile she put on her face was heartmelting.She was fairly tall with long silky black hair thattouched almost the middle of her back, her eyes were shiny and attractive.I stared in her direction as she leisurely paced towards me.As she approached where i was standing, i quickly turned to my phone and started pressing it aimlessly in pretence.She walked passed me without throwing aglance!Just then, the bus screeched into the parking lot hooking loudily to alert those students whowere unware.As i climbed the second step in the bus, a thought came to me,"i will not be able to see this woman again, what the hell! This is a God given chance"I climbed down from the bus and paced in the direction of where she was walking.I stretched my neck over the crowded street and saw her black hair sway from side to side as she leisurely walked.I followed her at a safe distance admiring her figure from behind.I wasnt worried getting to school late. No.Just then, she pulled herself to a bookstall and started glancing at the books as she read the cover.I moved there,and pretended i wanted to buy a book. As she did, i went through the books picking a book after the other, read the cover and droppd it back to the stall.She accidentally touched a pile of books at the edge of the stall and in one fall,the books wentdown like an avalanche.I bent down assisted her to rearange the books back as our eyes met for the first time.She made me to blush alittle!She then left and walked along the street briskly glancing at her phone at some point.I followed her for i didnt know why i couldnt ask her name.She glanced at the back and noticed i was tracing her.I looked left,right, here there pretending i wasnt intrestd in her.She kept on glancing at the back maybe to catch me offgaurd,and that made me uncormfortable and at some point i bent downto tie my shoe laces,or i could turn and start walking in the opposite direction.I saw her cross the street and entered the building directly opposite Easy coach booking office.I couldnt cross immediately because of the damn traffic!I made myself past the slow moving cars and dashed into the bulding.As i made my way in, i saw her enter the Lift as the door closed swiftly, indicating 6th floor.I took the stairs climbing like a racing moving star.As i arrived on the 6th floor puffing and huffing,she dashed out from a certain office and my eyes met with hers!I stood still, my heart beat increased, i was dumbfounded.She smiled as she entered the lift. I quickly thought to myself and crept inside the lift too.I mastered my courage to talk to her.We kept on sneaking quick glancing at each other making sure we dont catch each other offgaurd.I wished the lift to get stuck so we can spend alot time with her.She then pressed GF button and the lift flew down.Upto this time i had not talked to her for i hadtensed to strike a chat.Neither had she.As the lift touched the ground floor,her phonerang but she didnt recieved.She paced towards the other side of the streetpeherps to catch a Mathree to her hood.As she crossed, an over speeding car raced towards her.I shouted pointing towards the car and ran to her.She had seen it and paced to the other side of the road!I saw the car directly towards me.People started to shout and screamed.The car hooted continously.I tried to pace,bt it was too late, the silver coloured roaring subaru was about to hit me when my 6AM morning prayer alarm went a burst!What a nightmare!Enjoy yo week guys. Love u…..continuing....

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A Business Market Research

β€’ How will people behave regarding a particular topic, habit, activity, decision or business?
β€’ Will my idea work? Can I sell my product or service to make money
β€’ What marketing tools will be most effective?
β€’ How much product or service can I sell?
β€’ Is there a need for more new products or services?….continuing....

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A Just think about this

*No matter how many times the teeth bite the tongue, they still stay together in one mouth. That's the spirit of FORGIVENESS. Even though the eyes don't see each other, they see things together, blink simultaneously and cry together. That's UNITY." May the Lord grant us all the spirit of forgiveness and togetherness*…..continuing....

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A A letter from an aborted child

A LETTER FROM AN ABORTED CHILD
Dear Mum,
I have decided to talk to you to let you know my
feelings. I want to know why you did it. My story
is short. I stayed inside you for only a couple of
weeks. I was very comfortable and warm. I felt
really protected. I knew you were a special
person because you never stopped me from
eating the food you ate. I longed for the day I
would see your face. Nine months was a long
time to wait, but I was determined to wait. I had
to be patient.
A man then offered you some amount of money to
get rid of me. I was happy and prayed that this
meant that I would at least see you, the only
person that I knew in the world. I was wrong. I had
almost forgotten the issues until I felt something
sharp pierce my tiny ear. I jerked silently and in
pain, and asked you to protect me. Seconds later
the object came,fiercer than before. My tiny body
was cut up, starting from the ears then arms and
legs. It was an agonizing experience. My head was
then cut off and I died.
It took me a whole hour to die. A whole hour for
an innocent few weeks human being to be
murdered by you! I remember the whole incident
vividly and I keep asking myself what I did to
deserve that cruel death. Why me? Why did you
do that to me? And why was I not given a
chance to live just like they children you hear
playing around? How do you feel when you send
some of them on errands when I could have done
that with pride if you had given me the chance to
live? Don't you see the beauty in playing with a
child that calls you mom with a sweet soft voice?
I know you are having a lot of nightmares. You
remain guilty for the beastly act. Please explain
to God why you committed the heinous act. He
sent me to you as a very special gift. My purpose
was to make you proud by being the great
person God meant me to be. I have forgiven you
though I never lived to see your face. My journey
back to my creator was safe, and I arrived
safely. I was given a red-carpet welcome by an
angel. I am in fact without bitterness. I still love
you, mum.
Yours Never-seen child.
If you are touched, join the "STOP ABORTION"
campaign by sharing this post with your friends.
…. STOP ABORTION !!!…..continuing....

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A How To function WhatsApp group

How to function in a Whatsapp Group?
Very nice Protocol….continuing....

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